Laundry Label Calling President an 'Idiot' a Hit

SEATTLE (Reuters) - Insulting a president can be profitable, a Washington state bag maker has discovered, but it is best if the insult is written in French and tucked away on a tiny laundry label.

Labels on most of the backpacks, messenger and laptop bags made and sold by Tom Bihn have his company's contact information along with washing instructions in English and French along with a message reading: "Nous sommes desoles que notre president soit un idiot. Nous n'avons pas vote pour lui."

The translation reads: "We are sorry that our president is an idiot. We did not vote for him."

Tom Bihn, who designs and makes bags for his eponymous company of 10 employees in Port Angeles, a seaside city 60 miles northwest of Seattle, claims he has no idea how the phrase got onto the label, but credits it with doubling bag sales.

"We don't know how it got there," Bihn said in a dead-pan manner.

Asked if the message refers to President Bush or French President Jacques Chirac, Bihn said he had no clue whom the insult referred to.