Crackpot Chronicles Current Posts
Media Bar

Ellen Sander's
Classic Rock Readers

Kindle Editions:

Ellen Sander's Classic Rock Readers

A Good Read!

Click to read a sample

Back To The Garden

Good Deals!

Friday, April 02, 2004

Baijiu on the Rocks with a Slice? Oh Please!

Reuters Via Yahoo

China Liquor Aims to Break the Ice in American Bars
Fri Apr 2, 7:53 AM ET

BEIJING (Reuters) - Beijing's most popular brand of firewater beloved by taxi drivers and political leaders alike may soon be the liquor of choice at fashionable U.S. bars. Beijing-based Red Star Co had signed a deal with an undisclosed U.S. alcohol sales company to distribute its high-end Diamond Erguotou brand of "baijiu," a high-proof spirit made from sorghum, the China Daily newspaper said Friday.

Company sources revealed the mix and packaging of Diamond Erguotou would be adjusted to accommodate American tastes.

"It may not be too long before Americans get the chance to sample a kind of erguotou that is considered the best of the best by Beijing's more discerning drinkers," the newspaper said.

Lower grades of baijiu are beloved in Beijing and across China for their spicy bite and sweet aftertaste, but there is less domestic demand for smoother, more expensive premium brews. Red Star already exports its product to around 10 countries in Asia and Europe.

While standard-size bottles of base-grade erguotou cost less than a dollar in Beijing, the company plans to price its top-end white bottle Diamond product at $30 in the United States.

The company did not specify when shipments of Diamond Erguotou to the U.S. distributor would begin.
I couldn't even drink baijiu at my own wedding! I can't imagine this rotgut will go over in the states, but stranger things have happened.

// posted by Ellen @  15:03   //Permalink// 
Ellen says hey
Mainer, New Yawka, Beijinger, Californian, points between. News, views and ballyhoos that piqued my interest and caused me to sigh, cry, chuckle, groan or throw something.

Previous Posts

Crackpot Cautionary: Don't Scapegoat China, Kerry...
Koreans: Who Needs English? They'll Study Chinese...
In humor, veritas
Blog Blocking in Mainland China
Bit off her nose because she spited his face
The Bike Came Back, it wouldn't stay away
Crackpot idea of the week: Virgin Potties
Beam me Down, Scottie!!
U.S. RNC changing emblems (risque content)
Thumbs down on this one, China!

Terror Alert Level
Terror Alert Status


Baseball Crank
This Modern World
The Peking Duck
The Talent Show
Simon World
Angry Chinese Blogger
Angry Chinese Blogger mirror
Open Letters to GWB


Web Gizmo

Technorati Profile

Site Feed

Weblog Commenting and Trackback by



This page is powered by Blogger. Isn't yours?    Creative Commons License
The text of this work is licensed under a Creative Commons License, except those items which are cited, which belong to their original copyright holders. The photos and cartoons belong to their original copyright holders.
Inbound Links